Project Case Studies

A look at some of the businesses I’ve worked with. These are examples of how we worked together to create a tailored digital solution that made a big difference.

Energing English Coaching

Emerging English Coaching (EEC) is an online coaching service dedicated to helping English Learners improve their communication skills and English Teachers enhance their teaching strategies.

Objectives

Emerging English Coaching aimed to establish a strong online presence to connect with a global audience of English learners and teachers.

The core goals included providing accessible and quality online training for English communication skills and TEFL/TESOL certification, helping individuals improve their English for better career and school opportunities, and facilitating the sale of related educational resources like books and courses.

Measurable goals focused on creating a responsive website, increasing website signups, and achieving higher rankings for specific keywords on Google. The desired outcome was to secure more course signups and reach a larger student base.

The strategic approach involved building a website specifically designed to maximize course signups. This included creating dedicated landing pages tailored to target specific student demographics.

Key actions taken were the development of interactive tools to enhance learning engagement and the creation of free resources to build an email list of potential students.

Emerging English Coaching achieved remarkable results, significantly exceeding its initial objectives. Website traffic saw an impressive 200% increase, and the organization successfully gained more signups from students in Asia and Europe.

A testament to their success, Emerging English Coaching was recognized as the best online English school in West Africa and Africa in both 2022 and 2023. This led to an enhanced brand reputation, continental recognition, and awards, culminating in valuable collaborations from Europe and Asia. The founder was highly impressed, offering a full-time work opportunity.

The success of Emerging English Coaching was underpinned by a robust set of tools:

  1. Elementor and WordPress were used for website development, complemented by
  2. Talent LMS for learning management.
  3. HTML, CSS, and JavaScript were utilized for custom web development.
  4. Canva aided in visual content creation.
  5. WooCommerce facilitated e-commerce.
  6. OmniSend Email Marketing managed communication.
  7. Google Analytics provided crucial insights into website performance, and Ahrefs was used for SEO analysis.
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The Comforters Room

The Comforters Room is an online Christian group focused on providing comfort and support to those who are hurting. The groups runs a blog, a facebook group and a podcast.

Objectives

The primary objective for The Comforter’s Room was to establish a robust blog website to facilitate the migration of existing blog content and the publication of new articles.

Key measurable goals included reaching over 5,000 people with the blog and significantly increasing website traffic to achieve higher rankings for specific keywords.

The project’s strategy centered on building a user-friendly and efficient blog platform. The blog was developed using WordPress for its ease of content management, complemented by Elementor for flexible design.

Key actions involved comprehensive On-page SEO and Technical SEO to improve search engine visibility, ensuring a Responsive Web Design for optimal viewing across all devices, and integrating Connections to Facebook and Spotify to broaden reach and engagement.

The implementation of the new blog for The Comforter’s Room yielded outstanding results.

The project achieved a 200% traffic increase compared to the old blog, significantly exceeding the initial objectives. This success led to an Enhanced Brand Reputation and Improved Blog Management, streamlining content delivery and audience interaction.

  • WordPress 
  • Omnisend Email (for Sending Newsletters and Free Resources)
  • Spotify API
  • Canva
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