Establish a strong online presence to connect with a global audience of English learners and teachers. Core goals: accessible, quality online training for English communication skills and TEFL/TESOL certification.
Built a website designed to maximize course signups, including dedicated landing pages tailored to specific student demographics. Developed interactive tools to enhance learning engagement.
Website traffic increased 200%. Gained more signups from students in Asia and Europe. Recognized as the best online English school in West Africa and Africa in 2022 and 2023.